+ Brand Transformation
+ Visual Identity
+ Advertising Campaign
+ TVC
+ Environmental Design
+ Digital Activation
+ Art direction
+ Sound design
+ Motion Design
After a hugely successful re-brand in 2017 we were tasked to develop the brand and launch the 2018 campaign. By being more confident with the brand we were able to be bold, simple and clever with the design. This helped build the personality, drive more awareness and get more cut through.
Landor also partnered with Brisbane motion agency Breeder and New York sound studio Nylon to create a new TVC campaign for Tennis Australia in the lead up to the 2018 Australian Open.
The challenge was to create an ad that would ignite a need to get out and experience the tournament in real life. Using the campaign idea, 'Don't miss a second', we created the feeling of 'FOMO' - offering a taste of the action and giving a glimpse of the electric atmosphere.
Credits: Landor / Breeder / Nylon NY / Cummins & Partners