+ Brand design
+ Visual identity
+ Art direction
+ Environmental design
+ Campaign
The 2015 concept was “Untamed Garden,” exploring the transformation from the starkness of winter into the sensorial splendor of spring. The concept also celebrated revealing one’s own colourful nature and taking pride in stepping out once again for the upcoming spring fashion season.
From the start, great collaboration between MSFW partners helped deliver a more integrated, consistent, and fully immersive experience for consumers. It was the most successful MSFW to date.