+ Brand design
+ Product design
+ Visual identity
+ Advertising
+ Copy writing
+ Art direction
+ Photography
The high malt content of Teacher’s means the product speaks for itself. The opportunity is to create a brand truth that evokes the sensorial and emotive nature of the product and captures the heart of our consumers. Heritage and tradition remain key, but most importantly we need to create a genuine story that our drinkers can feel part of and one that matches their own grand ambitions. Now is the time to bring the ‘Light of Scotland’ to Teacher’s Whisky. Through rigorous prototyping we launch the new range of Teacher’s with Highland Cream.
Photography: Jeremy Hudson