+ Brand design
+ Pack design
+ Brand architecture
+ Photography
Life Savers has been an established brand since 1921 and become an icon for many growing up as a kid. The challenge was to create a new Visual Identity for the re-launch of the nostalgic Life Savers brand.
The initial launch consisted of 12 SKUs across chocolate and sugar confectionery. The existing Rolls range was also refreshed.
Agency: Saltmine Creative