+ Brand design
+ Label design
+ Production
Jacobs Creek is a well loved brand all over the world, but due to massive competition in the UK Pernod Ricard decided to test a new bottle design to increase awareness and add modernity to the range.
We made the new JC logo large so it was the hero on the label. This made consumers aware of the multiple stories told in the modern crest, the creek, the wine glass and the grape leaves.
By reducing it's old, heritage look – which not many people really cared about – it has increased their sales by 30%.